Download e-book for kindle: An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati

By Dominic Strinati

ISBN-10: 0415234999

ISBN-13: 9780415234993

An creation to Theories of pop culture is well known as an immensely valuable textbook for college students taking classes within the significant theories of pop culture. Strinati presents a severe evaluation of the ways that those theories have attempted to appreciate and evaluation pop culture in glossy societies. one of the theories and concepts the ebook introduces are: mann tradition, the Frankfurt college and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This re-creation presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.

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Extra resources for An Introduction to Theories of Popular Culture, 2nd Edition

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While recognising this argument, we can still insist that what has been outlined can be found, in whole or in part, in most accounts of mass culture as popular culture. It could also be argued that nobody thinks in terms of mass culture any more, that we now know how to appreciate popular as well as high culture. However, as we shall see, ideas similar to mass culture can still be found in subsequent theories of popular culture, even though it may not be described and understood in quite the same way.

The power of men over women is reflected in the cultural distinction between art and mass culture. This means that one major reason for the critical dismissal of mass culture arises from its allegedly ‘feminine’ qualities. For example, mass culture, such as cinema or the soap opera, is denigrated because it is sentimental and plays on people’s emotions. It can be dismissed because it evokes reactions associated with the feminine. Hence, one of the threats posed by mass culture, MASS CULTURE 43 according to its critics, is that it will feminise its audience.

This seems to be a consistent line of argument, although it has obviously undergone subsequent changes in context and content. Leavis (1895–1978), who was responding directly to a clearly emergent mass culture. He assumed that Americanisation was an accomplished fact: ‘it is a common-place that we are being Americanised’ (cited in Webster 1988: 180–181; originally published 1933). Leavis was a critic of mass society and mass culture, and saw America as an embodiment of both of these dangers. As Hebdige has noted with respect to the anxieties expressed about Americanisation in post-1945 British society, one of the main processes which caused concern was the ‘levellingdown’ that Americanisation represented (Hebdige 1988: chapter 3).

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An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati


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