By Patricia Wilcox Peterson
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Extra info for Changing Times, Changing Tenses: A Review of the English Tense System, Elementary Intermediate
23 By assuming activity based on previously determined knowledge categorizations, the database of intention renders the searcher – as a mass, a more or less finely grained demographic, or as a particular user profile – a predictable and consequently manageable entity, while also securing the future by ensuring that appropriate predicted behavior is realized through mechanisms that structure the search experience. Google controls its subjects by preemptively ascribing and preparing for particular intentional subjects.
The emphasis on the affective impetus behind search and its inherent unknowability and chaos outlined in the second vignette suggests possibilities to escape the control of the search algorithm. Contrarily, the constant return to questions of alienation, and the potential for the alienated subject generated by increasingly complex forms of preemptive capture to act upon us, suggests a mire from which there is no meaningful return. I am not convinced that Google is a database of intention, particularly not in the rich sense of intention as meaningfully resonant energy used here.
20 This ascribed and inscribed identity goes on to serve as the subject for whom personalization systems are built, for whom suggestions are made in Autocomplete, and it is the traces of this subject that advertisers and PRISM pick over to identify my role in the economy and the polity. With this agency, the database subject assumes a capacity to act upon me and to potentially act against me. In recognizing this subject, we return to the alienation inherent in the economic logic of Google’s database of intention.
Changing Times, Changing Tenses: A Review of the English Tense System, Elementary Intermediate by Patricia Wilcox Peterson