By Tracy Diane
The color forecasting procedure is an immense motive force within the type and fabric industries yet is advanced, hugely intuitive and little understood.
This textbook for college kids of favor and layout discusses the improvement of some of the riding forces of favor, whilst color forecasting started and the way it has built to its today's nation. color terminology and a few of the extra subjective instruments utilized by color forecasters are defined, and their strengths and weaknesses are in comparison. additionally, a version is given of the color forecasting procedure and this can be mentioned intimately. eventually, readers are proven how forecasting methodologies are used to improve ‘colour stories’.
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Extra info for Colour Forecasting
The 1990s and the new millennium Fashion retail sales figures of this final decade of the twentieth century show a steady decline in the industry, which has continued into the first four years of the new millenium. Again, no particular driving force could be identified for fashion direction. Much of the 1990s was dominated by the colour (or non-colour) grey as a staple. Grey is generally associated with non-movement, lack of motivation, stalemate; an accurate description of the effect it had upon high street sales.
This helped the manufacturer work to deadlines on the heavier weight clothing now associated with the autumn/winter season, and on the lighter weight garments of the spring/summer season. This system is still in use today, though with the changing climate in Britain, the timing of stock change-over in stores may benefit from a further restructure. The 1950s During the 1950s there were technical developments in spinning techniques and synthetic fibres/yarn developments including Du Pont’s Orlon which was in full production by the early 1950s, and Dacron in 1951.
There is no evidence of precise methods for colour measurement by trend reporters, nor of the accuracy of the colour information reported back to the design office. So it is not clear how close the reproduced colours in the final trend packages are to the original inspiration at trade exhibitions, nor any suggestions as to how accurate this needs to be. As handheld colour measurement systems are becoming more widely available this problem could be partially alleviated, though the accuracy of reproducing colours may still be in question.
Colour Forecasting by Tracy Diane